Digital tools that you need to modernize your self-storage
Self-storage business owners must embrace technology since it is here to stay. The digital age has given us the opportunity to grow and take big leaps. This historic period in the 21st century is characterized by the rapid shift from the traditional industry that the Industrial Revolution brought through industrialization, right to an economy that establish itself on information technology where data can be transferred freely and quickly. Here are some tools to consider and invest in if you’re still having trouble modernizing your business.
The Internet and smartphones have transformed society and most businesses, including the self-storage industry. Any facility manager will inform you how dramatically the industry has evolved in the last ten years. People can transmit information without any restrictions and access information in a way that was impossible in the past.
Implementing the right tools will help your organization grow and meet client expectations. Digital strategy is a significant market differentiator. Let’s have a look at a couple of tools and methods to improve and implement to scale your business.
Website Upgrade
This is probably the most important for your business to thrive. The ubiquitous nature of computing and the creative use of technology in almost all aspects of human activity, where digital interaction is prevalent in anyone’s daily life. Any online dialogue will start on your website, it’s crucial to keep it updated and know how it serves as the foundation of all of your marketing efforts. A modern, flexible website is critical as practically every consumer will use this to find information or look for products and services. Your website reflects your self-storage firm and requires care and maintenance. Like your actual property, your website should be easy to find, easy to use, and convenient to make that connection and start a conversation.
Lead Capture
The last thing you want to happen is to lose self-storage prospects after all the effort of getting them to your website. Pop-ups and discount sign-ups are effective lead-capturing tools that work as an online manager to assist, create leads, and close transactions. When a customer shows interest but isn’t keen on renting at that particular moment, capturing their data by asking for their information and contact details is essential for future follow-up or pitching any discounts or offers. The bottom line is to keep your prospective clients warm and convert possible renters into paying clients. Every interaction can keep your occupancy levels high.
Online Rentals
Next is offering the online method to rent that self-storage unit and ensuring it is an easy and convenient digital process. When your prospect is ready and able to obtain a unit quickly and effortlessly is alluring. A recent analysis found that a large number of rentals occur between 6 pm and 9 am when your potential customers are at home and scrolling around on the web to find a space in their own time. Therefore using your digital power and having the advantage to present them with the convenience of renting online. Managing rental agreements isn’t as daunting as it may seem. When your customer is ready to do the paperwork, you can make use of E-Signature Software for contract signing which is legal and safe.
Biometrics
Security is an integral aspect of a self-storage facility and customers need to be ensured of the safety of stored items inside a facility. Biometric authentication is used as a form of identification and access control, which allows organizations to give unlimited access to their customers. Using distinctive, measurable characteristics to label and describe individuals by means of fingerprints, face recognition, palm prints, or a signature. Since Biometric Identifiers are unique to individuals, they are more reliable in verifying identity than knowledge-based methods. Making it impossible for external users to breach security.
Online Tracking
It’s absolutely crucial to track your self-storage marketing campaigns, spending, and conversion rates. All the valuable information that you collect should be used to improve and increase the return on your investments. Track activities and discover which channels are essential for your business. Collecting and analyzing your marketing data is easy, as there are numerous platforms that can be used.
- Google Analytics is a platform that collects data from your website and apps to create reports that provide insights into your business for a deeper understanding of your self-storage audience.
- Google Analytics 4 offers several advantages and collects event-based data from both websites and apps. GA4 is a new property designed for the future of measurement to better understand the customer journey, integrated with Google’s advertising platforms it will optimize your campaign performance.
- Google Search Console helps you, monitor, maintain, and troubleshoot your site’s presence in Google Search results. It also allows you to understand and improve how Google sees your site.
- Google Ads is an online advertising platform where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
- Urchin Tracking Module gives you a deeper understanding of your online visitors’ behavior, the UTM is a valuable technology that combines the best of client and server-side information while letting you control the data and check which marketing messages and platforms are bringing the most traffic to your website.
Final Thoughts
The complexity of self-storage may vary from facility to facility. As a commercial facility owner, it’s important to understand the new, fundamental technical advancements and how they create value for tenants, customers, and management companies. Visit us at The Tymac Group to provide you with any of your self-storage needs.
